Schedule
2024 Schedule
Tuesday, April 16:
TIME
ACTIVITY
DETAILS
LOCATION
4:00 pm – 8:00 pm
Check-In
Fairway Suite, Lower Level of Monterey Plaza Hotel
6:00 pm – 8:00 pm
Welcome Happy Hour, hosted by Perkins Coie
Upper Plaza, outside Dolphin Ballroom
Wednesday, April 17:
TIME
ACTIVITY
DETAILS
LOCATION
7:00 am – 9:00 am
Check-In
Fairway Suite, Lower Level of Monterey Plaza Hotel
7:00 am – 8:30 am
Start your day off getting active while networking and taking in the the sites and sounds of the beautiful Monterey Coastline. Organized activities include coastal bike ride and kayaking with sea otters!
Bike Ride: Meet at the Monterey Plaza Fountain, Upper Plaza
Kayaking: Meet at Adventure by the Sea, across the hotel
TRX Functional Training Session with David Freeman, Upper Plaza (7:15 am -8:00 am)
7:30 am – 9:30 am
Breakfast
Dolphin Ballroom
9:30 am – 10:30 am
Session 1: Keynote Speaker, Bahram Akradi, CEO and Founder of Life Time Inc.
Healthy Way of Life–It’s Good For Business
Cypress Ballroom
10:30 am – 10:45 am
Networking Break
10:45 am – 11:45 am
Session 2: Tia White, Artificial Intelligence & Machine Learning Industry Executive
Using Generative AI to Optimize Your Business
Cypress Ballroom
11:45 am – 1:00 pm
Lunch
Dolphin Ballroom
1:00 pm – 2:00 pm
Session 3: Chad Foster
Blind Ambition: How to Go from Victim to Visionary
Cypress Ballroom
2:00 pm – 2:15 pm
Networking Break
2:15 pm – 2:45 pm
Session 4: Jack Daly, Owner and CEO of TRX®
Shifting Gears: Insights from an Investor Turned Entrepreneur
Cypress Ballroom
2:45 pm – 3:15 pm
Session 5: Scott Staff, Business Development Director at Perkins Coie and Steve Meineke, former CEO/President in the outdoor industry
Future of Retail and Commerce in the Outdoor Industry, hosted by Perkins Coie
Cypress Ballroom
3:15 pm – 3:30 pm
Networking Break
3:30 pm – 4:00 pm
Session 6: Doug Baker, Chief Strategy Officer, SHIFT Active Media
Decoding the Difference: How do outdoor lovers, and dedicated cyclists align and differ, and what role, if any, does gender play?
Cypress Ballroom
4:00 pm – 5:00 pm
Session 7: Uplift Live Panel
Rachael Burnside, Head of Marketing and Growth, SHIFT Active Media
Kate Veronneau, Director of Women’s Strategy, Zwift
Michelle Duffy, Senior Director -Events and Retail Marketing, Life Time
Celia Camargo, Director of Community and Purpose, GU Energy Labs
How we can all support women in our industries, and encourage the next generation to enter while we retain our current talent
Cypress Ballroom
Thursday, April 18:
TIME
ACTIVITY
DETAILS
LOCATION
7:00 am – 8:30 am
If you biked on day one check out kayaking on day two, or vice versa. Whatever you do, don’t miss out on one last Summit networking opportunity while enjoying the great outdoors.
Bike Ride: Meet at the Monterey Plaza Fountain, Upper Plaza
Kayaking: Meet at Adventure by the Sea, across the hotel
TRX Functional Training Session with David Freeman, Upper Plaza (7:15 am -8:00 am)